Call Tracking & Attribution · Platform Profile
Speed.ai is intake-call intelligence built for PI firms — it monitors 100% of a firm's intake calls, scores case quality, coaches intake staff, and rescues high-value leads that got turned away.
Speed.ai is not a call center and not call tracking in the number-attribution sense — it is the analysis layer that sits on top of both. Co-founded by brothers David Haskins (also founder and CEO of DRIVE Law Firm Marketing, a PI-only agency) and Hayden Haskins (CEO), it launched publicly at the PILMMA Super Summit on April 29, 2025, and is built specifically for personal injury and torts practices.
The platform connects to a firm's phone and call-tracking stack and uses speech recognition and semantic analysis to review every intake call. Its central feature, Lead Rescue, alerts the firm in real time when a high-value prospect was rejected or not converted; other modules score case quality on injury severity, treatment, and liability, generate coaching feedback for intake agents, attribute lead quality by marketing channel, and answer natural-language questions about call data through ‘Ask Iris.’ The company says its models trained on more than 2.75 million calls and 12 million minutes of legal intake conversations, and names Richard Harris, Dudley DeBosier, Brown and Crouppen, and Ken Nugent among users.
It layers onto existing intake teams — in-house or outsourced — rather than replacing them, with telephony integrations spanning CallRail, CTM, Invoca, RingCentral, Zoom Phone, Dialpad, Vonage, GoTo Connect, Twilio, and an API. Published pricing runs $599/month (Essential, up to 1,000 analyzed minutes) and $1,299/month (Pro, 5,000 minutes), with enterprise custom above.
PI firm owners and intake managers at advertising-driven firms — directory listings cite the 20-to-500-lawyer range. It complements call centers and intake teams rather than competing with them: the firm still answers; Speed.ai grades the answers and catches the cases that slipped.
| Vendor | Speed.ai — independent; no outside funding found |
|---|---|
| Founders | David Haskins (president; founder of DRIVE Law Firm Marketing), Hayden Haskins (CEO) |
| Launched | Publicly April 29, 2025, at the PILMMA Super Summit (founding year sources conflict: 2023-2025) |
| Category | Intake-call intelligence for PI firms |
| Training corpus | 2.75M+ calls, 12M+ minutes of legal intake (company figures) |
| Named users | Richard Harris, Dudley DeBosier, Brown and Crouppen, Ken Nugent |
| Pricing | Published: Essential $599/mo (1,000 min) / Pro $1,299/mo (5,000 min) / Enterprise custom |
| Integrations | CallRail, CTM, Invoca, RingCentral, Zoom Phone, Dialpad, Vonage, NICE, Aircall, GoTo Connect, Twilio, API — no CMS integrations published |
| Website | speed.ai |
Speed.ai closes a loop the rest of the stack leaves open: call tracking proves which marketing made the phone ring, and intake systems record what was signed — but nobody grades the conversation in between. Monitoring every call for quality, conversion, and lost-lead recovery turns intake from a trusted process into a measured one, which is precisely the discipline high-ad-spend PI firms buy.
Its vendor pedigree cuts both ways and belongs in the evaluation: being built by the founder of a PI-only marketing agency (DRIVE) explains the sharp product focus, and firms working with competing agencies will want to understand the data relationship. Its integration list is telephony-only — scores and alerts reach case management through people, not sync.
No — it analyzes the intake calls your existing team (in-house or outsourced) already answers. Agents still answer; Speed.ai monitors, scores, and alerts.
The vendor states customer data is encrypted and never used to train its models.
CallRail, CTM, Invoca, RingCentral, Zoom Phone, Dialpad, Vonage, GoTo Connect, Twilio, and others, plus an API.
The vendor claims roughly 15 minutes a week reviewing insights; Lead Rescue alerts arrive in real time as calls warrant them.
Systems firms typically evaluate alongside Speed.ai — competitors, complements, and the adjacent layers of the same stack.
Evaluating Speed.ai — or trying to get more out of it? Send the question. A real person answers.
This page is an independent editorial overview published by Maestro Strategic Partners, an operations and AI consultancy for plaintiff law firms. Maestro is not affiliated with, sponsored by, or endorsed by Speed.ai. Speed.ai and related marks are the property of their respective owners; they are used here for identification only. Product details verified as of July 2026 and may have changed — confirm specifics with the vendor.
