Marketing Analysis.
Measure which campaigns actually generate cases.
Most firms know what they spent and what they signed and cannot connect the two with any confidence. The Marketing Analysis examines your website infrastructure, social presence and technical SEO readiness, scores them against current personal-injury best practices, and instruments the channels so spend becomes traceable to results.
It is the second of three sequenced diagnostics. It reads far better on a firm that has already tightened its intake data — and we will tell you plainly if that is where to start instead.
Website, Social And Technical SEO — Scored
Your website infrastructure, social media presence and technical SEO readiness are examined and scored against current personal-injury best practices. The output is not a general critique but a specific, prioritized list of digital improvements, ordered by what changes results soonest rather than by what is quickest to bill.
E-E-A-T: Experience, Expertise, Authoritativeness, Trust
Search engines and AI assistants both assess whether a page demonstrates genuine experience, real expertise, recognized authority and evident trustworthiness. Legal content sits in the category where that bar is applied most severely, because the consequences of acting on bad information are highest. We assess how the firm signals each of the four — who is credited, what is demonstrated rather than asserted, and what corroborates it off-site — since those are increasingly the signals an answer engine synthesizes its recommendations from.
Attribution Runs on Intake Discipline
This is the honest limit of the engagement, and we would rather say it up front: a marketing analysis is only as reliable as the intake data feeding it. Because referral source is captured as a required field on every lead, the analysis can attribute leads and cases back to spend by channel. Where that field is inconsistent, attribution degrades to an estimate — and the Intake Audit is the fix, not more marketing reporting.
Each One Hands Off To The Next
They follow a lead from first contact through resolution. Run alone, each answers a narrow question well. Run in sequence, the narrow audits roll up into a full assessment of the firm — and each one is more reliable for the discipline the one before it established.
Lead capture, from first ring to case opening
Digital presence, instrumentation and attributable spend
Systems, workflows and the principals’ debrief
Tie every marketing dollar to an attributable result.
Let’s Talk.
30 minutes. No pitch. Just a clear look at what’s getting in your way.
30 min · No pitch · Just clarity
