Call Tracking & Attribution · Platform Profile
CTM — the January 2026 rebrand of CallTrackingMetrics — is a call tracking and conversation analytics platform with AI voice agents and unlimited users on every plan.
CTM, founded in 2011 by husband-and-wife team Todd and Laure Fisher and still 100 percent founder-owned, rebranded from CallTrackingMetrics in January 2026 — calltrackingmetrics.com now redirects to ctm.com. Headquartered in Millersville, Maryland, the company is bootstrapped, profitable since inception, and reports more than 100,000 users globally.
The core is classic call tracking: tracking numbers and dynamic number insertion attribute each inbound call to the ad, keyword, or website visit that produced it, with recording, transcription, and call scoring on top. What distinguishes CTM is how far it extends toward a contact center: advanced call routing (geographic, weighted, skill-based), IVR and queues, a VOIP softphone and smart dialer on higher tiers, and form, text, and chat tracking alongside calls.
Its AI layer includes AskAI, which queries call transcripts for insights, and VoiceAI, a configurable AI voice agent launched in 2025 that qualifies leads, books appointments, and handles overflow calls on HIPAA-compliant infrastructure with a signed BAA. Pricing is published and per-company with unlimited users: Marketing Lite at $79/month through Sales Engage at $329/month and a $1,999 Enterprise tier, plus usage fees (transcription $0.02/min, VoiceAI $0.12/min).
SMBs through enterprise, with strong agency features — sub-accounts, unlimited users on all plans. It markets to legal (a Legal Services content category, a national law firm cited as a customer) but has no dedicated legal tier, and notably no native Clio or Lawmatics integration — legal-stack connections run through Zapier, a real differentiator versus CallRail for firms wanting native matter-level sync.
| Current name | CTM — rebranded from CallTrackingMetrics, January 12, 2026 |
|---|---|
| Vendor | Founder-owned (Todd and Laure Fisher); bootstrapped, profitable since inception |
| Founded / HQ | 2011; Millersville, MD |
| Category | Call tracking, conversation analytics, contact-center features |
| Scale | 100,000+ users (company figure, Jan 2026) |
| Pricing | Published: Marketing Lite $79 / Marketing Pro $179 / Sales Engage $329 / Enterprise $1,999 per month + usage fees; unlimited users |
| Legal integrations | No native Clio or Lawmatics — Zapier-class connections; Google Ads and LSA integrations documented |
| Compliance | HIPAA-compliant infrastructure with signed BAA (stated for VoiceAI) |
| Website | ctm.com |
CTM competes with CallRail for the attribution slot in a firm's stack but reaches further into operations: where CallRail hands tracked calls to your phone system, CTM can route, queue, dial out, and even answer with its own VoiceAI agent. For a firm that wants one vendor spanning attribution and light contact-center work, that breadth is the pitch; for a firm with RingCentral or Dialpad already handling operations, it is overlap to price carefully.
The legal-stack gap is the practical differentiator: CallRail syncs natively with Clio Manage and Clio Grow, while CTM's connections to legal software run through Zapier. Firms measuring marketing to the signed-case level should map that plumbing before choosing.
Both attribute calls to marketing sources via dynamic number insertion. CTM starts higher ($79/month versus CallRail's ~$50 entry) but includes unlimited users and deeper contact-center features — advanced routing, a softphone and dialer, AI voice agents. CallRail is simpler and has more native legal integrations.
Not natively — Clio connects via Zapier, and no Lawmatics integration was found as of July 2026. Google Ads and Local Services Ads integrations are documented.
CTM advertises HIPAA-compliant infrastructure with a signed BAA, stated in connection with VoiceAI — relevant for firms whose calls touch medical information.
Yes — all plans include unlimited users, and agencies get sub-accounts on Marketing Pro and above. Pricing is per-company, not per-seat.
Systems firms typically evaluate alongside CTM (CallTrackingMetrics) — competitors, complements, and the adjacent layers of the same stack.
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This page is an independent editorial overview published by Maestro Strategic Partners, an operations and AI consultancy for plaintiff law firms. Maestro is not affiliated with, sponsored by, or endorsed by CTM (CallTrackingMetrics). CTM (CallTrackingMetrics) and related marks are the property of their respective owners; they are used here for identification only. Product details verified as of July 2026 and may have changed — confirm specifics with the vendor.
