Parnall Law.
Hurt? Call Bert. — New Mexico’s most recognizable injury firm, and the only one in the state with its own in-house investigation team.
Led by Albuquerque native Bert Parnall, Parnall Law Firm — the firm behind New Mexico’s ubiquitous ‘Hurt? Call Bert.’ — has represented injured New Mexicans since 1997 and recovered more than $500 million on their behalf. A former senior trial prosecutor, Parnall built the practice around one idea: out-work the insurance companies on the facts.
To that end, Parnall Law is the only firm in the state with an in-house investigation team — three retired police officers, each with 20-plus years of experience — who protect evidence and build cases from day one. The firm handles auto and vehicle crashes, pedestrian and bicycle injuries, nursing-home neglect, crime-victim claims, premises liability, and wrongful death, and carries Martindale-Hubbell’s AV Preeminent rating, the highest awarded.
Bert Parnall sits on the board and serves as a media spokesperson — a steady New Mexico voice on drunk-driving safety.
Our Work Together
With Parnall Law, we delivered our Firm Analysis — and found one of the best-run firms we’ve encountered. The assessment confirmed what the results already suggested: a genuine culture of caring paired with disciplined execution, top to bottom. Sometimes the most valuable outcome of an analysis is proof that the fundamentals are already sound.
- AV Preeminent rating (Martindale-Hubbell)
- Only NM firm with an in-house investigation team
- Led by former senior trial prosecutor Bert Parnall
- Albuquerque native firm, deep local roots
- New Mexico’s most recognizable injury brand
Let’s Talk.
30 minutes. No pitch. Just a clear look at what’s getting in your way.
30 min · No pitch · Just clarity
