Phone Systems · Platform Profile
Nextiva is a business VoIP mainstay repositioned as a customer-experience platform after acquiring contact-center vendor Thrio — with a Clio integration and a dedicated law-office solutions line.
Nextiva, founded in 2006 in Scottsdale, Arizona by Tomas Gorny, built its name on straightforward business VoIP for small and mid-size companies — it states it serves more than 100,000 businesses. A $200 million investment from Goldman Sachs Asset Management in 2021 valued it at $2.7 billion, and its January 2024 acquisition of contact-center vendor Thrio repositioned it as a 'unified customer experience' platform: telephony plus digital channels consolidated into one conversation hub.
The telephony core covers cloud numbers, auto-attendants, call routing, voicemail transcription, video, SMS, and team chat; post-Thrio, genuine contact-center capability — queues, IVR, analytics, AI automation — sells on the upper tiers. For law firms it maintains a dedicated law-office phone system page, and a Clio App Directory integration provides click-to-dial, screen pops, and call sync, with deeper matter-level automation typically running through Zapier or the API.
Published small-business pricing starts around $15 per user per month (Core) and $25 (Engage), with a top CX tier reported in the $60-75 range — plus taxes, regulatory recovery fees, and AI add-ons that raise the effective per-seat cost, a pattern common to the category but worth budgeting explicitly.
SMB and mid-market firms wanting phone plus a growth path to a real intake contact center from one vendor. The legal vertical is marketing-supported (dedicated solutions page, Clio integration, reseller bundles) but there is no legal-only product.
| Vendor | Nextiva, Inc. — private; Goldman Sachs-backed ($200M, 2021, $2.7B valuation) |
|---|---|
| Founded / HQ | 2006; Scottsdale, AZ; CEO Tomas Gorny |
| Category | Business VoIP / unified customer experience platform |
| Acquisitions | Simplify360 (2023), Thrio contact center (January 2024) |
| Scale | 100,000+ businesses (company figure) |
| Pricing | Core ~$15, Engage ~$25, top CX tier ~$60-75 per user/month annual (tier structure changed 2024-2026; verify current) |
| Legal integrations | Clio (click-to-dial, screen pops, call sync); Zapier/API beyond that |
| Website | nextiva.com |
Nextiva's pitch to a growing firm is one vendor from front desk to intake floor: start on Core seats, add Thrio-derived contact-center tiers when call volume justifies queues and analytics. The Clio integration covers the basics; firms wanting call-to-matter automation at Lead Docket depth will be doing Zapier or API work.
Its budget reality check applies category-wide but especially here: advertised prices assume annual commitment, and regulatory recovery, E911, and AI add-on fees accumulate — the quoted seat price and the invoice differ. Comparing effective per-seat cost across finalists accounts for these differences.
Yes — a Clio App Directory integration provides click-to-dial, screen pops, and call sync. More advanced workflows typically use Zapier or the API.
Post-Thrio, Nextiva offers genuine contact-center features — queues, IVR, analytics — beyond basic PBX, sold on upper tiers.
Advertised prices require annual commitment, and regulatory recovery, E911, and AI add-on fees raise the effective per-seat cost. Budget from a full quote.
No — Nextiva is one of the larger privately held business communications companies, backed by Goldman Sachs since 2021.
Systems firms typically evaluate alongside Nextiva — competitors, complements, and the adjacent layers of the same stack.
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This page is an independent editorial overview published by Maestro Strategic Partners, an operations and AI consultancy for plaintiff law firms. Maestro is not affiliated with, sponsored by, or endorsed by Nextiva, Inc. Nextiva and related marks are the property of their respective owners; they are used here for identification only. Product details verified as of July 2026 and may have changed — confirm specifics with the vendor.
