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The 'New' Leadership Qualities Come Down to Authenticity

PwC's five foundational leadership traits aren't new so much as a restatement of one thing: authenticity can't be faked.

Eric Sanchez’s Take · July 19, 2023

According to this post by PwC, there are five “new” foundational qualities of effective leadership. I do not think much of this is “new” – perhaps “restated” would be better. Of the five, “walking the walk” and “are they really who they say they are,” in my view come down to authenticity – are you an authentic leader? Here is what the author writes, “Character, of course, is not a science, but a question of lived values…[t]o gauge authenticity, we ask an executive to choose ten from a long list of values that they hold dearest. We then ask 20 to 30 people who work with the executive to select from the same list the top ten values that best describe the leader. Comparing the candidate’s top ten to their assessors’ top ten starkly illustrates whether the leader shows up in the world in the way they intend. There is no substitute for authenticity. leadership authenticleadership authenticity

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