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Somatic Markers: How Emotion Guides Our Decisions

Physiological responses called 'somatic markers' shape the choices we make, where psychology meets business.

Eric Sanchez’s Take · March 23, 2024

I love it when psychology intersects with business; nerd that I am it always fascinate me. The author shares the idea that, “‘Somatic markers’ are physiological responses that guide our decision-making. In other words, they are emotions that determine our reason.” decisionmaking emotionalintelligence leadership

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