AI Voice Agents & Reception · Platform Profile
Afterhour is a legal-only AI call-answering and intake service built by law-firm marketing agency Big Voodoo Interactive — 24/7 answering with emergency escalation, morning summary reports, and published per-minute pricing from $150/month.
Afterhour (afterhour.ai), launched in February 2025, is an AI call-answering product built by Big Voodoo Interactive, a privately held Easthampton, Massachusetts digital-marketing agency that serves law firms exclusively. Its AI voice agents answer firm phone lines around the clock — including after hours, the window in its name — greeting callers with firm-customized scripts, gathering caller and case details, and routing or escalating calls.
Two design choices stand out in the category. First, emergency handling: the agent is trained to recognize urgent calls and escalate in real time to a firm-designated contact, while non-urgent captures arrive in morning summary reports covering call details, client information, and flagged emergencies, with automated SMS and email follow-ups. Second, distribution: an 'Afterhour Grow' tier bundles the answering service with Big Voodoo's marketing campaigns, making the product an extension of an agency relationship — the same agency-built pattern as Speed.ai in call tracking.
The company cites sub-1-second response times and up to 98 percent accuracy in capturing client details (company figures; not independently audited). Its launch announcement named Clio and Filevine integrations, though current site pages say only 'case management and CRM systems' generically. Multi-language support is offered on the Enterprise tier. Pricing is published: Premium at $150/month (250 minutes), Enterprise at $550/month (750 minutes), $0.15/minute overage, with a free trial. In August 2025 it introduced Loretta, described in press coverage as its first African American female AI voice.
Legal-only, not horizontal — marketed to personal injury, workers' compensation, criminal defense, family law, and immigration practices, from solo ($150 entry tier) to higher-volume firms. The Grow tier targets firms that also buy Big Voodoo's marketing; no named law-firm customers are published.
| Vendor | Big Voodoo Interactive — privately held legal-marketing agency |
|---|---|
| Launched / HQ | February 2025; Easthampton, MA |
| Category | Legal-only AI call answering and intake |
| Pricing | Published: Premium $150/mo (250 min) / Enterprise $550/mo (750 min) / Grow custom; $0.15/min overage; free trial |
| Emergency handling | Real-time escalation to firm-designated contact |
| Languages | Multi-language support on the Enterprise tier |
| Integrations | Clio, Filevine (named in launch announcement; site now says generically 'case management and CRM') |
| Compliance | Encryption and legal-confidentiality practices stated; no specific certification (SOC 2, HIPAA) named |
| Website | afterhour.ai |
Afterhour competes in the sub-$300 AI answering tier with Rosie and Upfirst, differentiated by legal-only focus, the emergency-escalation design, and minute-based pricing at a $150 entry point. Like the rest of the AI-only tier, escalation ends at the firm's own staff — there is no human receptionist layer behind it.
The agency pedigree is the evaluation context: it is built and sold by a law-firm marketing agency, and the Grow tier explicitly bundles answering with ad campaigns. For firms already working with (or considering) Big Voodoo, that is consolidation; for firms with a different agency, the data relationship between intake answering and a marketing vendor is a fair diligence question — the same one the Speed.ai profile notes in call tracking.
Clio and Filevine were named in the February 2025 launch announcement; current site pages say only 'case management and CRM systems' generically. Confirm your specific system — Lead Docket and Lawmatics support is not documented.
The AI is trained to recognize emergencies and escalate in real time to a firm-designated contact. Non-urgent captures arrive in morning summary reports with automated SMS/email follow-ups.
Multi-language support is an Enterprise-tier feature — verify coverage for the specific languages your callers need.
By included monthly minutes — $150 for 250 minutes or $550 for 750 — with $0.15 per minute overage, a free trial, and custom quotes on the Grow tier.
Systems firms typically evaluate alongside Afterhour — competitors, complements, and the adjacent layers of the same stack.
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This page is an independent editorial overview published by Maestro Strategic Partners, an operations and AI consultancy for plaintiff law firms. Maestro is not affiliated with, sponsored by, or endorsed by Big Voodoo Interactive. Afterhour and related marks are the property of their respective owners; they are used here for identification only. Product details verified as of July 2026 and may have changed — confirm specifics with the vendor.
